Why Weak Package Design Is Becoming A Costlier Problem
Have you ever returned home from the grocery store to find that you mistakenly purchased the wrong product because it looked similar to the one you actually wanted or needed? Do certain grocery...
View ArticleSpring Brings in Rosier Marketing Picture
With Consumer Spending Across Categories Back on the Rise, Ad-Spending Forecasts Are Also Up. That’s the good news for brand marketers. The bad news is, so far, they’re largely staving off private...
View ArticleStevens & Tate Writes Guest Commentary Article for Private Label Packaging
Recently, our own Mark Beebe wrote a guest commentary article for the April edition of Private Label Buyer. His published article is below. Thirty years ago, private labels in the United States were...
View ArticleStevens & Tate Marketing Mentioned on FoodProcessing.com
An article written by Mark Beebe, Principal at Stevens & Tate Marketing, has just been featured on FoodProcessing.com, the home page for the food & beverage industry. His article, titled...
View ArticleSelecting the Right Packaging for Your Products
At Stevens & Tate, we have seen brands jump in sales over 75% with just a re-design. It is never to be underestimated on the strategy behind a brand and the emotion that can evolve. Walmart’s...
View ArticlePackaging is Just as Important as the Brand
Each new assignment is like a big, complex puzzle that needs to be solved in its own way. I love when we get challenged in such a way that this idea or medium has never been attempted before. As I...
View ArticleA Product that Saves The Planet?
I have a secret to share. It’s a new line of fruit spreads that is not very popular yet, but I can tell you why they are going to be in your pantry soon. They use the mantra that Snapple used more than...
View ArticlePrivate Labels Continue To Gain Popularity
Here is an excerpt from an interesting article posted on The Daily Finance, discussing the rise in market share for private label packaging. Companies like ALDI and Trader Joe’s have long since...
View ArticleMarketing to kids makes them healthier?
The Produce Marketing Association recently met in Anaheim, CA to discuss ways to market product to kids. Previously they were focusing on marketing to moms. “Produce is all about helping people eat...
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